In B2B, the buying process now starts long before a vendor conversation. AI platforms are shaping vendor awareness, building evaluation frameworks, and influencing procurement decisions — and most companies have no idea how they're being represented.
The B2B buying cycle has always been complex. Multiple stakeholders, long evaluation periods, heavy research phases. What's changed is where that research begins.
A VP of Marketing evaluating GTM platforms doesn't open a browser and search Google. They open ChatGPT or Perplexity and ask a question they'd previously have asked a trusted colleague. The AI builds a shortlist. Sometimes it adds context. Sometimes it compares vendors.
If your brand isn't appearing in those answers — or appearing unfavorably — you're losing deals before the first call happens. And you won't see it in your pipeline data until months later.
Citro makes the invisible visible. It runs your actual buyers' actual questions through every major AI platform and shows you exactly where you stand, why, and what to do about it.
A growing category of tools tracks whether AI platforms mention your brand. They tell you your share of voice went up, or that ChatGPT referenced you in 14% of category queries. That's a useful data point. It's not the same as understanding what happens when your actual buyer opens Perplexity and starts researching their next procurement decision.
Corporate clients can engage through the Citro platform, through RootPartners consulting, or both. Most high-performing teams run them in parallel.
A continuous AI presence measurement platform built for B2B teams. Run structured audits on a recurring cadence against your own buyer personas, track movement across platforms, and catch competitive shifts in real time.
Hands-on strategic work for B2B companies that want more than measurement. RootPartners builds the 90-day roadmap, identifies the content and positioning gaps driving AI invisibility, and works alongside your team to close them.
AI presence isn't owned by one department — it lives at the intersection of brand, content, demand gen, and product marketing. Citro brings them all onto the same scorecard.
Accountable for pipeline generation in a world where the top of funnel is increasingly invisible. Needs to know whether AI is sending buyers to us or to competitors — and why.
Responsible for market positioning at the board level. Needs a defensible, quantified view of brand presence in AI-native discovery environments, and a roadmap to strengthen it.
Watching organic traffic flatten as AI search takes share. Needs to understand what content signals AI platforms reward and which existing assets can be repositioned to improve recall.
Running programs against a pipeline model that doesn't account for AI-influenced consideration. Needs a way to measure and improve brand presence at the top of the AI-native funnel.
Owns category narrative and competitive positioning. Needs to know if the claims being made on behalf of the brand in AI systems match the positioning strategy — and where the gaps are.
Seeing longer deal cycles and lower inbound quality. Wants to understand how much of the consideration phase is happening in AI environments before prospects ever enter the funnel.
No long implementation timelines. No new tooling to deploy. The platform runs on your business context and surfaces findings immediately.
We work with your team to define the three to five buyer personas that represent your actual buying committee — the titles, goals, pain points, and search behaviors of the people who evaluate solutions like yours. These become the foundation for every audit.
Citro sends each persona's queries — the real questions B2B buyers ask AI platforms during vendor research — across ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot, Grok, and Meta AI. Every response is captured, analyzed, and scored.
Each audit produces a presence score, a competitive benchmark, and a prioritized action plan. RootPartners clients additionally receive a quarterly strategy session to review trend movement and refine the execution roadmap with the consulting team.
Every corporate engagement is designed to produce outputs that are useful inside the business, not just on a dashboard.
A composite score tracking how frequently and favorably your brand appears across all 7 platforms, segmented by persona and query type. Benchmarked against your top competitors. Tracked over time so you can see whether changes are working.
Your buying committee, built into the platform. Upload existing persona decks or build from scratch — the system runs every audit through the specific lens of your actual buyers, not generic archetypes.
Side-by-side analysis of how AI platforms represent your brand versus your three to five primary competitors. Identifies where they hold signal advantages, what content or positioning drives it, and where you have a realistic path to close the gap.
A prioritized, sequenced set of actions mapped to the specific findings from your audit — content changes, positioning refinements, distribution strategy, partnership and citation opportunities. Built for execution by your existing team.
Month-over-month and quarter-over-quarter tracking of AI presence across all platforms and personas. Separates signal from noise and surfaces the changes that actually moved your score — in either direction.
For RootPartners consulting clients, a quarterly working session with the principals to review audit findings, assess roadmap progress, adapt to changes in the AI landscape, and pressure-test positioning strategy for the next cycle.
Some teams want to run their own audits. Others want us to handle everything. We built plans for both — and a fully-managed option for teams that have enough on their plate already.
A 30-minute demo walk-through shows you what Citro finds in your category, how corporate engagements are structured, and what a typical first 90 days looks like.
Request a demoNo commitment. We'll come with findings from your category already in hand.
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